Web and Mobile videos are the fastest-growing form of media in the world today and have now become the most-sought-after variety of content online. They are credited for more than 60% of website traffic and websites than include video content stand a 53 times better chance of appearing on the first page of Google results than any given textual page in the index..
The Google Panda update shook the online world last year but the latest Penguin update in May 2012 has gone one step further. Google loves freshness and needs you to ensure your site has updated quality content that appeals to real people. If we view this from a SEO perspective video ranks extremely well, especially when fresh quality content is being added to your site and that the video content created can be shared socially across Facebook, Google +, Twitter, LinkedIn, Pinterest, Digg, StumbleUpon etc…
Professionally produced video content will show the personal side of your business as it allows the customer to see your business through a different medium. will show the personal side of your business as it allows the customer to see your business through a different medium, it is showing people that you’re a living breathing person with an genuine business.
With video you engage your customer eye to eye and the value of this is not to be under-estimated – text and images just cannot achieve this.
Now production values can enhance or detract from the core content of your video. Syndication Social doesn’t just make the end product look good, we also help craft the content of your video to ensure it is focused, informative and sharable. The better the content the higher conversion.
Since video usage is growing, businesses cant afford to neglect video as a viable marketing channel. An effective, high-performing video marketing campaign in today’s market will provide you the best opportunity for your content to be viewable across all platforms to successfully reach the target audience.
We produced this hilarious branded interview with Shaun White for Powder TV in Niseko Japan which on a social scale was a huge success as it has received about 500,000 views across all social media channels and now 4 years down the track it is still ranking well with views and social interaction…
The Production Overview
There are three types of effective productions for video – “Video Montage”, “Location Video” and “Green Screen”
Video Montage – This type of video is “no shoot or a low shoot” – We achieve these professional looking videos through Graphics, Pictures and stock footage supplied by you. We then add our creative scripting, quality voice over and if need be we will film video if no stock footage is on hand. 2-3 mins
Location Video – This is probably the most common production video purchasers expect. One of our cameraman will arrive at your location and work with you to shoot the various scripted scenes that will later be edited into a traditional online video. If you are uncomfortable in presenting the video well we can supply a presenter at an extra cost. 2-4 mins
Green Screen Video – a full-service production video with special effects and cool “news style” graphics. We’ll sit you down in a studio, film you in front of a green screen and superimpose a background of your choice behind you during the editing stages. 2-3 mins
Our Video Production process is divided into 3 phases:
Planning/coordination, script finalization (Selection of visuals and formatting of Video script), budgeting, scheduling
Video shoot, professional narration, graphics design, collecting & formatting stock footage, photography and graphics,
Editing, motion graphics, sound mixing, approvals, revisions, export master.
In most cases our entry level video productions usually take a few hours to film, and a 1st draft version will be online within 72 hours.
“I have worked with Chris on number of projects. Chris is creative and his speed to market always impresses me. I would recommend Chris for future video projects.”
Justine Murphy Brand Manager at Air New Zealand
You will find that most production houses involved in the production of commercials for broadcast television simply can’t touch our prices.
According to David Hsieh, Cisco VP of marketing and entertainment, online video will account for more than 90% of all internet traffic in as little as 3 year & Mobile video viewers will reach 54.6 million in 2012. Cisco predict that by 2015, one million minutes of online video will be viewed every second.
Did you know that for each top keyword search, there are 16,000 videos vying to appear on Google’s first page, but 4.7 million text links vying for the same placement. **Forrester Research Blog for Interactive Marketing Professionals, January 2009…