What is Syndicated Distribution
Video Seeding and Content Marketing is growing and is currently influencing business plans, investment decisions, technology development and partnership deals. In the Video Promotion Economy” video content providers dramatically increase distribution points to gain access to fragmented audiences.
The Syndicated Video and Content Marketing Economy has several important differentiators from the traditional approach.
|Traditional Approach||Syndicated Approach|
|Web site||Social networks, portals, devices|
|Attracting eyeballs||Accessing eyeballs|
What does “syndication” mean when we talk about digital video content?
Ultimately, syndication is about taking one piece of video content and distributing it through many networks or a ‘multi-point.s”
Why should video content publishers and other video professionals care about syndication? The old model, which is still the current mode online used by many is not really working. Its, “I’m just going to put it up and have only one place for people to come.” Ultimately for the video content producer, you really need to get it in front of as many people’s eyeballs as possible. You need to build your audience, manage your content, and measure your audience.
Why Syndication Social
We have been producing online video content since 2000 and building content marketing and video distribution campaigns for over 7 years. Our largest social video distribution project commenced in Oct 2005 in Niseko Japan for the Hanazono area. During that time we had to build brand awareness for the area and as Niseko is the 2nd snowiest resort on the globe, exciting informative snackable video was the chosen medium. An intense distribution strategy was crafted consisting of syndicating video content globally across Cable, Travel & Extreme VOD sites, Facebook, Youtube, Twitter,Mobile, Podcast Networks,Foreign blogs and P2P.
On our last year the Niseko Hanazono Youtube channel alone received over 1.3 million views in the 2009/10 winter.
“At a global level, Chris has made a significant and substantial contribution to the success that Hanazono and Niseko enjoy. Niseko is now highly regarded from an international perspective, is regularly rated in the “10 top resorts in the world” and is now the single preferred ski resort destination for Australians and increasingly, for many South-East Asians. For that, Chris can take a great deal of credit.”
Colin R Hackworth
Nihon Harmony Resorts KK
“Chris Abbott is an outstanding video and social media producer with a great personality and a proven ability to produce and deliver awesome products within tight timeframes and at very reasonable prices. I have used several media houses for my business media and social networking and Chris is the best! I have no hesitation in recommending Chris.”
Founder ASX Listed Accreditation Course (LPAC) and Head of Portfolio Construction at BetaShares
Tremor Video, the largest independent online video technology company, today unveiled a study that finds shifting online video viewing habits, indicating that viewers are moving seamlessly across devices and accessing video content wherever they are, no matter the device. Viewers have entered a connected content culture where they expect entertainment regardless of space, time, networks or creators. Video consumption is growing across the board. There has been a 38 percent increase in accessing video online and a 34 percent increase in accessing video on smartphones over the past year…. May 2012
Ooyala also found that consumption on mobile devices is on the rise, with smartphone viewership share up 41% and tablets up 32%. No surprise, iPad viewing accounted for 95% of tablet viewing. One-third of tablet views occur in primetime on a typical weekday…. May 2012